I'm Joe Deal. I pick up the phone. I walk your roof. I put my name on every install. Roofing, siding, gutters, storm claims — start to finish, no call centers, no handoffs, no BS. That's it. That's the pitch.
Seven years on Cincinnati roofs under other companies — now finally under my own name.
Or schedule a free inspection online →
Most contractors quote you one number for "a new roof." NBD gives you three honest tiers — Standard, Preferred, Elite — each with real premium components engineered to outlast the failures that kill normal roofs. Pick what fits your house.
Every tier includes The Pledge — call me about anything I worked on, I come look, free, forever. The tiers decide shingle, components, and the warranty paperwork that rides along. Plus an interactive 3-question decision tree to help you pick.
Three premium components, three roof failure modes solved. Bundled into Elite, à-la-carte on lower tiers.
Orange roofing nails you can actually verify. Bundled into every Elite roof.
Polypropylene, lifetime warranty, replaceable gaskets. Pipe Flashing on Standard. iVent ECO on Preferred + Elite.
All-metal, no parts to fail, 50-year warranty. Bundled into Preferred + Elite.
No layers. No handoffs. One person who knows the work, knows insurance restoration, and picks up when you call.
Every step, personally. No handoffs, no surprises, no strangers showing up at your door that you've never met.
Big brand doesn't mean better work. I am just as educated as the project manager or sales rep they'll send to your house — without the TV budget overhead you're paying for.
Ready to work with someone who just does the job right?
Get My Free Estimate →
I spent years inside the roofing industry — watching owners and investors enter the business to make money without actually knowing the work. They'd promise smooth jobs and zero issues, then lean on sales reps and project managers to handle everything. The homeowner paid for that overhead and still got inconsistency.
I started No Big Deal because I know the work, I know insurance restoration, and I wanted to be the person who actually handles it — not the person who delegates it. Coming up on 7 years doing this on my own. I learned what works and what doesn't in the field, not in a training room.
Quality roofing and exterior services across Southwest Ohio and Northern Kentucky.
"Joe was straightforward from the start — gave me an honest assessment, didn't try to sell me anything I didn't need, and the crew knocked it out in one day. Best contractor experience I've had."
"Had storm damage and wasn't sure how to deal with insurance. Joe handled literally everything — filed the claim, worked with the adjuster, and had us fixed up within a week. Couldn't believe how easy it was."
"Got three quotes. Joe was the only one who came out, got on the roof himself, and told me what I actually needed — not what would make him the most money. Fair price, great crew, zero drama."
The People Behind My Work
Manufacturer
GAF Certified™ Contractor
Full GAF system install · GAF System Plus Limited Warranty available on qualifying installs.
Verify on GAF.com →
Insurance Restoration
United Restore
Water, fire & smoke mitigation partner

0% Financing
Improvifi
0% financing on approved credit
Siding Alliance
James Hardie
Fiber cement siding certified installer
Also sourcing from ABC Supply, SRS Distribution, and Beacon Building Products — only top-tier wholesale channels.
No Big Deal Home Solutions is an Independent Contractor and is not an employee or agent of GAF Materials LLC. Contractors enrolled in GAF certification programs are not employees or agents of GAF, and GAF does not control or otherwise supervise these independent businesses. Contractors may receive benefits, such as loyalty rewards points and discounts on marketing tools from GAF, for participating in the program. GAF® and GAF Certified™ are either registered trademarks or trademarks of BMIC LLC in the United States and/or other countries. GAF ID 1162011.
No pressure. No obligation. No callback from someone you've never met. Tell Joe what's going on and he'll give you a straight answer — usually same day.
Usually within the hour during business hours. No auto-reply queue.
From (859) 420-7382 — same number you'd use to reach me directly.
On your schedule. No pressure, no obligation, no sales rep.
Your request is in. I will reach out personally within a few hours — usually same day.
* = required
🔒 No spam, no pressure. I will reach out personally — usually same day.
We install premium materials from manufacturers that stand behind their products. If a shingle, siding panel, or trim piece fails — I want the same people backing us up as I count on.
Brand names are trademarks of their respective manufacturers. NBD Home Solutions is an independent installer.